From Cost Center to Profit Center

Case Studies

Ana Marie

Apr 1, 2024

people sitting on chair in front of laptop computers

Leasing agents should lease apartments, not troubleshoot routers. Here’s how white-labeled support makes residents happier and staff more effective.

The multi-family housing market is changing swiftly. Residents now seek more than just shelter—they want reliable, high-speed internet that supports streaming, remote work, smart devices, and their digital lifestyles. For property owners, sticking to outdated ISP contracts is no longer viable. To stay competitive, communities must offer WiFi that meets current demands and is ready for future innovations.

As smart-home technologies become more prevalent, the demand for improved connectivity in housing is critical. Residents desire user-friendly features with devices like smart thermostats and connected lighting. With remote work becoming the norm, reliable WiFi is as essential as basic utilities. Additionally, streaming services are now the primary source of entertainment, with families relying on high-speed internet for their viewing, listening, and gaming experiences. Properties that do not meet these expectations risk losing tenants to those that prioritize connectivity.

Traditional internet service providers often overlook the needs of property owners. They control the network and brand experience, leaving property owners without financial benefits from resident subscriptions. Moreover, these providers typically offer rigid and outdated systems that fail to adapt to the growing demands of smart-home technology, resulting in dissatisfaction for both residents and property managers.

"Enhance Property Management with Highrise IP, providing ownership and flexibility. Its adaptable framework meets evolving tech needs. The customized resident experience includes a dedicated WiFi portal that showcases your property’s brand, generating revenue with each resident login."

Benefits for Owners & Residents

For Owners: Increased net operating income, enhanced property value, and control over the digital infrastructure.
For Residents: Simple installation, reliable high-speed internet, and instant smart-home compatibility.
This approach is a win-win for the future.

Conclusion

Future-proofing involves more than just faster internet—it’s about protecting your property’s value, meeting resident expectations, and creating new revenue opportunities.

Communities that successfully adapt to the changing needs and desires of their residents today will be the preferred choice for living tomorrow. By embracing innovation and fostering inclusivity, these communities will create environments that attract new residents while retaining current ones.

Resources

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Explore more insights, case studies, and expert tips on how Highrise IP is transforming connectivity for multi-family and senior living communities.

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From Cost Center to Profit Center

From Cost Center to Profit Center

From Cost Center to Profit Center

See Our Other Stories

Let's Unlock New NOI from Your Internet

Let's Unlock New NOI from Your Internet

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